The BEST Foundation new website

During the first months of 2025, from the BEST Foundation we have proposed to make a change in our communication. The most outstanding action is the renewal of the website. Mainly, we wanted it to reflect the latest changes that are being experienced in the Foundation and its trajectory, which already has three promotions of alumni. In addition, there are companies that are well involved in the training process.

It is known and indisputable that the website of a company or entity is its main letter of introduction. The website is the anchor between the organisation (private company, public administration, or entity of any kind) and its environment. The place where the organization’s objectives and the services it offers to achieve them are presented. It is, perhaps, the fundamental element on which his communication revolves.

The starting point or where we come from

The first version of the Foundation’s website already fulfilled these purposes. However, over the years it had become obsolete and had to be reformulated. The reasons are as follows:

Initially, the BEST Foundation had promoted a bachelor’s degree, Industrial Technologies and Economic Analysis (GTIAE) with the Polytechnic University of Catalonia and Pompeu Fabra University.
Two new degrees will soon be launched: Bachelor’s degree in engineering and management of Agri-Food Companies and Bachelor’s degree in telecommunications technologies and business management. Both degrees involve the Polytechnic University of Catalonia, again, and the University of Barcelona.
On the other hand, the GTIAE already has three promotions of graduates. Therefore, the website must evolve into a tool that also serves as a meeting point for these cohorts of new engineers.
Finally, the content that has been offered on the website so far is either too outdated or has become obsolete. Thus, this has also turned out to be another incentive for reform.
In addition, in parallel with the redesign of the website, a strategic communication strategy has been deployed. Firstly, new content that presents the virtues of the people involved in the BEST Foundation. Secondly, the attributes of their university degrees, the purposeful activities that accompany the training process, among others. They also have new dissemination channels and profiles on social networks. Therefore, the aim is to attract new audiences to the new BEST Foundation degrees. Likewise, it also wants to publicize the successful human trajectories that it promotes. In short, the new website needed more content, presented in a more attractive way and the digital positioning it deserves.

The backbones of change

Mainly, what facilitates the starting point when it comes to reformulating the website has been the ease of “selling” our product. In other words, the BEST Foundation promotes a single type of product, which is university degrees in the field of engineering. In fact, the fact that the product is known always plays in its favour, even if there is often fierce competition.

Now, what are the axes on which the improvement of the website has been made?

Firstly, as we said, the fact that everyone knows what a university degree is.
Secondly, there is a very clear demand, formed by young students who want to study an engineering degree. Everyone faces reasonable doubts when choosing. Logically, they need a clear information to make the right decision possible.
Thirdly, it is necessary to make known the differential attributes of the degrees promoted by the BEST Foundation. Really, they are there and make a difference with the rest of engineering that must be known and recognized.
And, fourthly and finally, putting two new degrees on the training market is an operation that has a certain risk and complexity. Therefore, it requires the support of an updated website and a communication strategy aligned with this purpose.

Below are the specific changes made to the BEST Foundation website, based on three pillars.

The first pillar: architecture and content

It corresponds to the sections that make up the main menu and what information they contain. The number of options is expanded to enjoy a broader and more in-depth vision of the work carried out by the BEST Foundation.

Specifically, the sections now are:

BEST Foundation: Who we are/Transparency.
Studies: Training Offer.
Companies: advantages for companies to participate in the Foundation.
Grants: Funding for eligible students.
Alumni: space intended to energize the community of the GTIAE Alumni entity, already underway.
News: it works as a blog and on which the content strategy for communication and marketing basically falls, together with social networks.

The second pillar: the tone

It corresponds to the strong ideas that articulate the BEST Foundation story. A formal and serious tone has been used, institutional, but also close and with a concise and neutral language. However, it is in the “News” section where the personal experiences of GTIAE alumni are presented in a more emotional and experiential way.

In this way, the differential attributes of the degrees promoted by the BEST Foundation are transmitted, as a whole and both veiled and explicit. The attributes are interuniversity, in English and with a proximity to the business world that is unparalleled in any other engineering degree.

The third pillar: the communication strategy

It corresponds to the new profiles of the BEST Foundation on social networks, from which its own content is published and disseminated. However, until the current reform of the website, there was no clear communication and marketing strategy. It has been decided to choose LinkedIn and Instagram, mainly, and with YouTube, subsidiarily.

The communication products that are now available on the website are interviews, testimonial videos, events, and news among others. This content is disseminated regularly to attract new followers and generate interest. The target audience is future candidates for bachelor’s degree studies and their families, as well as students in the process of training. Among the recipients, there are also new companies that can actively participate in the training process of university students. In addition, the new communication and marketing strategy also aims to create a “BEST community”, which did not exist until now.

In short, access the new website of the BEST Foundation and discover what it hides!

We are happy to nourish the new face of the Foundation with humanity. Behind the “Purposeful University Degrees” there are people, people and people who make it possible! Thank you all for being there!